Corporations: How To Get Involved

The idea behind Adopt-A-Minefield is simple, yet powerful.  The Campaign seeks national and international sponsors to adopt minefields, adopt two-month work periods for demining teams, or donate funds for survivor assistance projects. Many of the world’s leading corporations are among these sponsors.

Corporations represent a unique aspect of the public-private partnership concept at the core of Adopt-A-Minefield. Corporations and their employees can be an important part of the efforts to resolve this imminently solvable global humanitarian problem.

Corporations can support Adopt-A-Minefield in a variety of ways.

• Operational/Core Support: Help us keep our door open while sending almost 100% of donations to the field.
• Matching Funds:Provide matching funds for money raised.
• Underwriting Events: Underwrite fundraising events in return for advertising rights and marketing considerations.
• In-Kind Contributions: Donate products or offer services free or at a discount.
• Adopt a Minefield: Support a specific program.
• Get Employees Involved: Link to the AAM website or feature an article about AAM in your company newsletter.

Case Study: Nuala

In the spring of 2003, Christy Turlington contacted AAM with a wonderfully creative idea combining AAM and nuala, her yoga-inspired clothing line.  Christy invited a select group of inspirational woman, including Heather Mills McCartney, to submit two self portraits wearing items from her nuala collection.  The portraits were displayed in a “conceptual” magalog used as a direct mail and in-store piece.  All of the funds that would have been used to produce a traditional marketing campaign for the Autumn/Winter 2003 season were donated to Adopt-A-Minefield.

Case Study: I.N.C. - INC International Concepts of Inspiration

For their spring 2002 advertising campaign, American fasion company International Concepts of Inspiration wanted a different focus. The were searching for someone with more than just a pretty face, someone who was making a difference, a truly inspirational person.

After hearing her speak at the Mothers & Shakers Awards in New York, I.N.C. asked Heather Mills to front their International Concepts of Inspiration campaign. The campaign has raised significant awareness and funds for Adopt-A-Minefield. To date I.N.C. have donated $100,000 to the charity.

For more information, contact Philip Greven at 212-907-1336 or pgreven@unausa.org.